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Archive for the ‘marketing’ Category

30 – Sep – 2010

In Books, culture, Interview, marketing on September 30, 2010 at 6:18 AM
  1. Rethinking CAPTCHAs as advertising tool – People give their undivided attention to them, making them the perfect micro-location for advertising (plus additional revenues for publishers as well – 600 words – Marketing – AdAge
  2. Interview with Ernest Hemingway – Brilliant, last line gems in this one – 8000 words – Books Interview – Paris Review
  3. Interview with Kurt Vonnegut – 4 different interview stitched together with a final interview by the author with himself – 10000 words – Books Interview – Paris Review
  4. Acronyms and Initialism – The growth of acroyms and initialism in modern life – 2100 words – Culture – Economist
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20 Sep – 2010

In Books, Business, Interview, marketing, Psychology, Science on September 21, 2010 at 7:08 AM
  1. Writing about mediocrities, only drags you down to their level – A hostile review of the recent hit over the years – Freedom by Jonathan Franzer – 2600 words – Books – The Atlantic
  2. Influencers, marketing and pharma industry – Key opinion leaders or influencers or the thought leaders and their shady role in promoting new drugs and being the bell boy of big pharma cos – 3000 words – Business Marketing Psychology – Chronicle of Higher Education
  3. Teaching english to Tokyo underworld – where the teacher learnt more than the student – 1800 words – Culture – Blog
  4. Tete-a-tete with Attenborough and Dawkins -Interview with the two scientists, where they argue on wonder versus magic – 1700 words – Science Interview – Guardian

14 – Sep – 2010

In Books, Business, culture, Cyberspace, marketing, Science on September 14, 2010 at 11:11 AM
  1. Profiling Ryanair’s CEO – Discomfort, paying for toilet, lifting your own bags to the aircraft – Think cost and think getting from A to B minus the show – 2700 words – Culture – BW
  2. Away from it, into it, and then away from it – Third part in a man’s journey into war and away from it – 1600 words – Culture – NYT
  3. Forgotten lessons in pricing – Making it tougher for people to market / sell. Old Marketing 101 concepts – 900 words – Marketing – Pop Economics
  4. A furious novel and a girly cover – Author Lionel Shriver talks on the 80 – 20 divide in cover design of books written by female authors. Boy, she is furious – 1000 words – Books Culture – Guardian
  5. Behind BPGlobalPR – Interview with the outed man behind BPGlobalPR, who turns out to be a comedian. Interesting – 3200 words – cyberspace – Theawl
  6. First Africa, now Australia – A peep at how China is feeding its huger for resources. First it was Africa and now Australia and the model in same. At first – Come in, use locals and later use cheaper resources from home – 3700 words – Foreign Policy – BW
  7. Future speak – A peek into the words that might be used tomorrow, who knows starting with say – Omniscience Fatigue!! – 900 words – Culture Cyberspace – NYT
  8. From long short to long land – Land grabbing by firms, to position themselves on resource rich lands, is the next in thing – 1200 words -Business – Telegraph
  9. The lies in the name of science – The limits of the science and media mediated science is not that good, really – 1500 words – Science – Blog
  10. Sean Parker, the man behind Napster, Facebook and well many more – A profile of an extreme gifted person, who was behind Napster, FB and its not Zuckerberg – 4000 words – cyberspace Culture – Vanity Fair
  11. Greece, Bonds, Stimulus and corruption – Author (of hugely popular Liar’s Poker) Michael Lewis writes a true as a fact, long article on the extent of corruption and how Greece self destructed – 12000 words – Culture – Vanity Fair
  12. Part 4 / 5 – A soldier’s essay on his going in and coming out of Iraq (part 4 / 5) – 3100 words – Culture – NYT

30 – Aug – 2010

In Agriculture, culture, Foreign Policy, Interview, marketing, Reflections on August 30, 2010 at 8:05 PM
  1. On Jonathan Franzen’s Novel – Freedom – Reflections on the author’s ability to comment on today’s society in a Tolstoyan way – 2400 words – Books – Slate
  2. Shekhar Kapur on Grassroot entrepreneurship in India – The director’s description of a routine interaction with the kid owners of a Blackberry repair shop and roadside vendor of Blackberry charger – 1300 words – Reflections – Blog
  3. Self-impact analysis of America’s Iraq effort –  5 effects of America’s Iraqi war on its society – 800 words – Foreign Policy – Slate
  4. The rise of Potash – Importance of Potash (used extensively in fertilizers) and the looming food crisis (China dependency fact – caters to 20%  population on 5% areable land) – 1300 words – Agriculture – FT
  5. Customer service is a cost centre – Why firms see customer service as a cost centre and why cost driven approach breeds acceptance of bad service – 950 words – Marketing – The New Yorker
  6. A great interview with Iran’s foreign min – A great interview where he stutters, avoids and deflects and generally beats about the bush – 2200 words – Interview – Spiegel
  7. The fall and fall of EU – The increase of nationalism in EU speculating towards the demise and dismantling of EU – 1300 words – Foreign affairs – WP
  8. Romancing the mathematician – Superb article on mathematicians and the recently concluded Intl. Congress of Mathematicians, Hyderabad, India – 2000 words – Culture – Open Mag